Mon, 18 Sep 2023 14:03:47 GMT
While New Yorkers still lament the closing of Coffee Shop on Union Square West, producers can be cheered by the news that Alt_Mix, the boutique audio post and sound design studio launched by Cory Melious last year, is moving into the neighbourhood.
Cory has announced that Alt_Mix is setting up shop in the Union Square offices of MassiveMusic, the global music composition studio headquartered in Europe.
Cory reached out to MassiveMusic’s executive creative director Eric David Johnson, aka DJ Bunny Ears, to get the arrangement going. “We were chatting about the state of the music and sound industry, and I mentioned I was looking for a dedicated space in New York to handle Alt_Mix projects,” Cory says. “They happened to have a mixing suite that was underutilised, and so it just made sense.”
Eric, formerly the head of music at McCann New York, says having Alt_Mix work out of the MassiveMusic space is a win-win for both companies. “I’ve known Cory for years, and have always admired his work ethic and dedication to his craft,” says Eric. “I’ve watched him build Alt_Mix into an exciting new resource for producers, and knew he’d feel right at home here. We’re thrilled to have him, and we value the creative energy he’ll bring to our office.”
“We’re still primarily a remote operation, as we were when we first launched Alt_Mix,” Cory explains. “But it’s always beneficial to collaborate in person when the project deems it necessary. Even though we’re still able to provide superior sound design and mix remotely for the vast majority of our clients, it’s great to have an option for in-person work for those larger or more complex projects. Plus the benefits of our having a small footprint outweighs the fee structure at the big audio shops. We’re able to keep our costs down and pass those savings along to our clients.”
Cory is outfitting the studio that will house Alt_Mix with an array of gear and software, including a huge assortment of plugins, including Fabfilter, Waves, Everything Izotope, Sound Toys, Indoor, Slapper, Source Connect, ipDTL, among others. It’ll feature Adams and Genelec monitors and Sennheiser and Neumann mics.
The move reflects a steady uptick in assignments since Melious launched Alt_Mix in late 2022. The studio has worked for a wide range of clients, from YouTube to HBO, Avis, Meta, MLB, Verizon, Dell and WhatsApp, and for such agencies as MullenLowe, VMLY&R, Tombras, Translation, The Via Agency and GSD&M.view more - Hires, Wins & Businessavagnoni communications, Mon, 18 Sep 2023 14:03:47 GMT