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AlongSide Launches New Agency with Emmy-nominated Creative Leader Chelsea Moynehan

22/08/2023
Advertising & Integrated Production
Wilmington, USA
522
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Organs breaks the mould by being a creative company “Born for the content era”

As AlongSide Global continues on the mission to reimagine the world of creative production, a new nimble player has been added to the collective. Introducing Organs. 

What does it take for a brand to ‘win at content’ in 2023? It takes a gutsy idea with tentacles which reach into different audiences and platforms, it takes agile processes which can react and thrive in changing times and it takes an open minded approach to what a ‘creator’ looks like. This is the foundation of Alongside Global’s newest launch Organs, the vision of seasoned creative production leader Chelsea Moynehan who will lead the business. 

Emmy-nominated Chelsea has earned her stripes after over a decade in the industry leading creative teams across a diverse range of disciplines, including commercial production, documentary filmmaking and animation. It is this mixed specialism which has formed her resourceful, persistent and resilient approach to content production which has been flexed with iconic brands and publishers such as OpenTable, Chime, NBCU, Vox Creative, Nike, and Google. 

Speaking on Monyehan, AlongSide Global founder Glen Taylor said, “Chelsea is unprecious in how she approaches creativity, she’s not restrained by how things have always been done and she leaves ego at the door to execute punchy creative work each and every time.” He continues “The industry is in a place where budgets are changing, deliverables have nuanced more than ever before and truly localised creativity is a must. The traditional agencies of today can’t cope with these twists and turns, that’s the reality. The industry needed a new model and Chelsea has built this with Organs. At AlongSide we create for the future, it’s the core of what we do and Organs is a key part in this vision”. 

Organs breaks the mould by being a creative company “Born for the content era”. It sits between a creative agency and production company, filling the need for creative ideas which can truly be executed in the challenges today and for tomorrow. They work with a diverse network of creative collaborators to challenge the traditional agency giants who battle for the same known names. 

What’s with the name? Well this is core to the way the team works. 

The brain is their nerve centre, responsible for dreaming boldly with concepts to make the budget punch hard. The brain is a highly plastic organ. That's why they can create processes that are simple and intuitive, that match the unique challenges of a project. 

They have a beating heart, not just con-TENT with CON-tent, they’re in the business of pumping blood, racing hearts, and lifting feet off the floor. The heart knows this is not the time to play it safe and so the team pushes brands to create something new and exciting which truly connects to culture. 

Their muscles are lean, flexing skills of agility and speed. They specialise in handling production challenges as they come up - whether that’s on a studio set in Brooklyn, or on a wildlife reserve in Kampala. 

This is a new model, built for the content era. Check out this gutsy, bold and brave new agency here.

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