All Is Not As It Seems in This Corsari Ad

K48 production has collaborated a new and different fashion film that is characterised by its ironic and amusing traits.

The film is directed by Alessandro De Leo for Corsari. De Leo is a young Italian director who with his films always manages to mix irony with fashion and storytelling, and is always able to involve the viewer in unexpected and fascinating stories. 

The film is inspired by the famous phrase of the Belgian surrealist painter René Magritte "Ceci n'est pas une pipe" transforming the phrase into "Ceci n'est pas un bijou". With irony and charm, the model, the protagonist of the film, shows us without shame all the fictions present in a movie set, of how appearance can be deceiving and how in reality through technologies and particular artifacts we can create something that actually doesn't exist. An innovative and fun way to talk about both jewellery and illusion. 

You can check out the film below: