Alfie Boe Hits the Right Note in New Fisherman's Friend Spot

Director Will Felix Clark has directed this bracing new spot for the legendary lozenges Fisherman's Friend featuring Alfie Boe, as he reaches for help when his voice hits a bit of a wobble.The rousing combination of menthol and eucalyptus erupts into a shattering Fisherman’s Friend moment leaving no glass object untouched. Talk about strong!

The advert also stars the vocal talent of the one and only Sir David Jason.