Alexi, the hapless extraterrestrial trying to learn the language of his new planet, is back in a new ad for Babbel by Wieden + Kennedy London, directed by Independent’s Jake Dypka.
After arriving on planet Earth, Alexi combats feelings of isolation and loneliness by using the Babbel app while on the cross trainer or unwinding in a bubble bath. Soon he is able to integrate into his new community effortlessly, cracking jokes at a dinner party and befriending his neighbours.