Alex Feil's Saturn Ad 'Anna' Will Give You Goosebumps

What can you do when someone you deeply love does not recognize you anymore? For the new brand campaign for German electronics retailer Saturn, Jung von Matt have asked themselves this and other emotional questions. Together with director Alex Feil and Tempomedia, they have found possible answers in courageous and emotional ways for Saturn. 'Anna' is the first  of four different spots and it shows a young woman struggling with her father's Alzheimer's disease. She finds that a new piece of tech - a virtual reality headset - has a profound effect on her father and allows the pair to connect.

All four films show in a subtle but striking way how technology can enrich life or can possibly help making it a bit better.