The campaign includes TV, in OOH, online, social, in store and catalogue
Building on the success of its 'Good Different' brand positioning, ALDI Australia has launched a new ad campaign via BMF Sydney dramatising the benefits of its everyday low prices.
Says Paul Coles, BMF's General Manager, ALDI: "The beauty of ALDI's everyday low prices is that you'll save money no matter what you buy - it certainly takes the stress out of keeping your grocery bill down. Plus, you'll avoid ending up with a cupboard full of half price tuna."