Akkomplice Gives Mr P Some Hot Moves for New Pringles Campaign

To support an updated global brand identity, Pringles parent company Kellogg’s has worked with leading Australian independent creative agency Akkomplice to deliver an eye-catching new campaign, now launching across markets from South Africa to India, Thailand to the Philippines, Australia and New Zealand.

“With so many snacking options now available, we needed a solution that was fun, relevant and true to the Pringles promise of bringing fun to any occasion,” said Jeci David, marketing director, Kellogg AMEA Snacks.

“We enjoy a productive and collaborative relationship with the Melbourne-based Akkomplice team, who really understand our particular needs and ambitions across different markets,” added David.

The campaign collides the cultural phenomenon of social media dance challenges with the Pringles universe to create a blast of colour and energy powered by the very talented Boss Dance Crew of Melbourne. Manimal Australia provided the visual effects wizardry to bring the new look Mr P in to the action in a TV and online video centrepiece to the campaign, directed by Mitch Kennedy via production company The Producers.

“We knew the key to success was to make Mr P (and his great new look) the centre of the fun sharing experience. And as you can see, he sure can pull off the moves to transform any mundane moment into a real party,” said Kenny Hill, founder and creative director of Akkomplice Australia.