Åkestam Holst Renames IKEA Products to Improve Home Relationships

Creative agency Åkestam Holst has renamed IKEA’s products as common Google searches about relationship problems in Sweden. When you google your problem, you find an IKEA product with the exact same name – on a site identical to IKEA’s main shopping site. A product that might help you improve your relationship at home. Or just remind you of the fact that IKEA products are inspired by your life, for real. So whether it’s a snoring husband, a never ending gaming son or any other relationship problem you have, IKEA can come to the rescue.

Or at least put a smile on your face, while you keep googling for an answer. The project launched in Sweden a couple of weeks ago, and got a lot of positive media attention from all major news media in Sweden.