Airbnb Soars with Birdhouse-inspired Art Project

Airbnb, the world’s leading community-driven hospitality company, today unveiled its first ever integrated marketing campaign titled “Every Traveller Deserves a Home”. 

 

 
The campaign, created by Airbnb’s agency of record, Pereira & O’Dell in San Francisco, takes a creative spin on travel by offering the ultimate home experience to the ultimate traveller – migratory birds. The company commissioned a team of artists to create 50 birdhouses inspired by Airbnb spaces.

 

The birdhouses will be on public display in New Orleans at Audubon Park’s Tree of Life on December 16-22. By visiting birdbnb.com, people can view a short documentary-style film that captures the essence of “Every Traveller Deserves a Home,” images of the birdhouses alongside their original listing on Airbnb, as well as a 360-degree view of the installation in New Orleans. Also on the site, people can also learn about the artists, miniatures experts, the ornithologist that consulted on the project, the director of the short film and musicians that participated in the effort.

 

 
The film peeks inside the artists’ creative process as they travel to unique Airbnb spaces, craft ornate birdhouses at their shops, and then unveil them together at the Tree of Life. The artists are accompanied at the base of the tree by singer and songwriter Zach Shields performing his original track, featured in the film, “Home to You” while birds discover their new homes.

 
The campaign will be running on television, in cinemas and online (http://birdbnb.com) starting December 16. Media partners include Travel Channel, Afar, Gawker, Huffington Post, BBC, Dwell, Brit + Co and Lonely Planet.
 
"We created these birdhouses inspired by real Airbnb homes and the accompanying film as a metaphor for the hospitality about which our company is built:  Our hospitality is completely individual and designed by our hosts who know that making people (or birds!) feel at home anywhere in the world comes from warmth, intuition and an attention to detail," said Amy Curtis-McIntyre, CMO, Airbnb.  "We love the world's real travellers and this is an invitation to travel in a new way."

 
“We wanted to capture the experience of hosting a traveller – this time with birds,” said PJ Pereira, Chief Creative Officer and Co-Founder of Pereira & O’Dell. “The artists’ personal touch on creating these extraordinary birdhouses is visually stunning and will certainly pique interest in the truly unique listings you can find on Airbnb.”
 

Credits

 

Some of the artists that participated in making the film and installation:
Director – Alma Har’el
Lead Artist - Joshua Stricklin
Ornithologist – Carolyn Atherton
Singer and songwriter – Zach Shields

 
Lead Agency: Pereira & O’Dell
Chief Creative Officer - PJ Pereira
VP & Executive Creative Director - Jaime Robinson
Associate Creative Director - Rafael Rizuto
Associate Creative Director - Eduardo Marques
Art Director - Rafael Rizuto
Copywriter - Eduardo Marques
VP, Client Services - Gary Theut
Account Director - Marisa Quiter
Senior Account Executive - Jen Wantuch
VP, Strategy - Nick Chapman
Director of Strategy - Molly Cabe
Associate Strategist - Beth Windheuser
Associate Strategist - Sara Lezama
VP, Media Strategy - Joshua Brandau
Associate Media Director - Jasmine Summerset
Media Strategist - Liz Wood
VP, Production - Jeff Ferro
Senior Broadcast Producer - Susan Crimley
Senior Broadcast Producer - Elisa Moore
Senior Integrated Producer - Victoria Whitlow
Senior Interactive Producer - Erin Davis
Director of Business Affairs - Kallie Halbach
 
Production Co: Tool of North America
Director – Alma Har’el
Director of Photography – Edu Grau
Executive Producer – Danielle Peretz
Executive Producer – Brian Latt
Line Producer – Christopher Leggett
 
Editorial Company: Therapy Studios
Editor – Lenny Mesina
Assistant Editor – Thomas Tedesco
Editorial Producer – Allegra Bartlett
 
VFX: The Mill
Title Design/Motion Graphics – Erik Buckman 
Lead Artist – Tara Demarco 
2D smoke artists – Tim Robbins, Robin McGloin, Scott Johnson
Producer – Jessica Ambrose
 
Color: Company 3
Colorist: Beau Leon
Producer: Liza Kerlin
Sound:
Sound Designers: Dror Mohar, Branden Spencer
Mix: Dror Mohar
 
Independent Artists:
Production Designer/Lead Artist - Joshua Stricklin
Colorist – Grace Alie
Miniature Prop Artist – Brooke Ashe
Miniature Expert – Paul Wendling
Birdhouse Specialist – Mike Bowen
Ornithologist – Carolyn Atherton
Singer and songwriter – Zach Shields