Ahlstrand&Wållgren’s Philips Hideout

Ahlstrand&Wållgren recently created a new campaign for the Philips frameless smart-TV. 

 

Ten of the TVs have been hidden around the world – find one and it can be yours. It is a simple and basic, yet brilliant idea. If a user knows the general location of a TV, click on and a Google Maps application opens. The consumer can then search for the real location using the maps and street view. 

 

The person closest and fastest to the location wins a TV. 

 

This is a Nordic campaign and only people living in Sweden, Finland, Norwar and Denmark are able to win.

 

 

Credits

 

Agency: Ahlstrand&Wållgren

Account Director: Ulf Ahlstrand

Art Director: Kristian Luoma

Copywriter: Joakim Wållgren

Art Buyer: Helena Modin

Photographer: Carl-August Savgård

Studio Art: Finalize

Production Agency: Dareville