Aggressive Animates a Winter Wonderland for Subway Spots

Subway is getting into the holiday spirit early this year, and production company, Aggressive collaborated with Subway’s AOR, MMB to bring the festive campaign, “Holiday Customer Appreciation” to life. Known for their technique agnosticism and mastery of all aspects of production, Aggressive took a 2D approach to the campaign for the famous eatery, crafting three beautifully animated spots with live action elements.

The team at Aggressive tied the three fluid spots together using a stylish and clean design sprinkled with snowflakes that take viewers from scene to scene. The festive handcrafted visuals were enhanced with subtle music that conveys the holiday cheer evident in the illustration. The spots use a flat stylistic with modern graphics while still encompassing the warmth of the holiday spirit, bringing the scenes alive. “Winter Wonderland” consists purely of animation while “Jared” features the eponymous Subway superstar and “Famous Fans” gets a cameo from Oakland Raider, Justin Tuck and Washington Redskin, Robert Griffin III. 

Credits

Project: Subway “Winter Wonderland”

Client: Subway

Production Co / VFX: Aggressive

Executive Producer: Dan Shapiro

Creative Directors: Alex Topaller, Dan Shapiro

Production Manager: Dustin Pownwall 

Storyboard Artists: Pete McDonald, Rodier Kidman

Art Director: Pete McDonald

Animators: Riccardo Albertini, Federico Gonzalez Montoya, Mathieu Felix, Javi Pinto

Editor: Jason Yantz

Technical Director: Alex Topaller

Compositing: Daniel Shapiro

Color Grade: Rob Sciarratta

Music: Wesley Slover

Agency: MMB

Fred Bertino – President, ECD

Jamie Mambro - Founding Partner, ECD

Jerry Cronin - ECD

Chris Poulin - CD, Art Director

George Goetz - CD, Copywriter

Satoshi Kato - Art Director

Brendan Ryan - Copywriter

Sara Ventetuolo - Director of Broadcast

Melissa Johnson - Producer