Agency Quench Wins Digital Campaign Project for B&G Foods’ Victoria Pasta Sauces

Full-service food and beverage marketing agency quench is handling the creation of a digital campaign for B&G Foods’ Victoria pasta sauces. quench is part of Pavone Group, a full-service marketing group with offices in Philadelphia, New York, Atlanta and Harrisburg, Pa. 

The digital media campaign, targeting the Northeast, will promote Victoria's premium pasta sauces throughout the fourth quarter. A second wave of the campaign will launch in 2024. Victoria products are distributed at supermarkets and big box stores throughout the United States as well as online.

Victoria pasta sauce was born in 1929 when an Italian family immigrated to Brooklyn, New York, and opened a business making sauce using fresh vegetables, premium ingredients, and a slow-cooking process. The brand slow-kettle-cooks all its premium, organic and white linen sauces to marry the flavours of fresh ingredients and get a truly homemade taste. Now more than 90 years later, the company maintains its old-world Italian charm, traditions, and the philosophy that 'Ingredients Come First.'