AFFINITY Launches New Brand Positioning as a Leading Growth Accelerator
AFFINITY is thrilled to unveil its refreshed brand positioning as an expert Growth Accelerator.
“Potential is such an elusive quantity. So many business leaders can sense the latent potential within their business, but they often struggle to pinpoint it and then actualise or realise that potential,” said Luke Brown, group CEO at AFFINITY.
“Over the years of honing our data and business-centric approach we have developed the ability to clearly see every business not as they are, but what they can be. We can pinpoint the fastest path to sustainable and meaningful growth that will keep the most demanding of CFO’s happy.”
With AFFINITY’s dedication to helping brands realise their potential through strategic and creative initiatives, the company has repositioned to better reflect its commitment to driving growth at a business level for its clients. This transformation is supported by AFFINITY’s comprehensive offerings, comprising advisory, brand creativity, data & technology, CX, EX & CRM, and media.
“While we’re excited to make this announcement, we’ve been living and refining this offering internally and with our clients for the past two years, so it’s nothing new for us,” Luke said. “We also needed to ensure that our proof of concept was announcement-worthy, and that we had the very best team to deliver our promise.”
“Agencies as a collective have lost their prominence. I don’t think there are too many business leaders and CEO’s that lie awake at night thinking the first call they’ll make in the morning will be to their PR, digital, ad or whatever agency to solve whatever existential problem they have,” he added.
“And that just doesn’t make sense. Marketing is the single biggest lever a business has to cut through competition and thrive. But agencies don’t represent this engine of commerce anymore. So, we’ve consciously created a new space for ourselves over the past couple years to provide an effective alternative, starting with growth advisory coupled with an effective solutions offering.”
“We’ve been a part of the agency-verse for a long time and have always worked to not become complacent, to constantly seek to be better, to ask why we do things the way we do,” said Angela Smith, CEO at AFFINITY.
“As the traditional agency model continues to be increasingly less relevant (AI anyone?!), our restlessness has allowed us to evolve our offering to stay ahead of the curve and offer ambitious businesses the means to find and realise their growth potential.”
“To be sustainable, you have to be able to solve multiple problems, appealing to the entire C-suite, through thinking across adjacent areas of technical ability: brand, data & tech, customer data, and media to deliver change at a business level rather than just spitting out greater volumes of comms pollution,” she added.
As a testament to our role as a Growth Accelerator, AFFINITY successfully reversed a five-year decline for Tourism Central Coast, generating $283 million in incremental tourism revenue, achieving a 34% increase, and attracting an additional 2.14 million visitors over three years.
With a track record of delivering impressive results including over 70 IPA effectiveness awards, the heart of AFFINITY’s success is a proven system that can accurately diagnose growth opportunities and define successful business-wide strategies. The agency’s services are designed to address every aspect of a brand's journey, from business diagnostics and strategy development to brand identity, digital transformation, and media planning.
