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Super Bowl 2016
  • 432

Aerosmith's Steven Tyler Rocks the Rainbow for Skittles' Super Bowl Spot

DDB North America, 7 months, 4 weeks ago

Biscuit's Andreas Nilsson directs first 'Taste the Rainbow' ad to feature a real-life celebrity

Aerosmith's Steven Tyler Rocks the Rainbow for Skittles' Super Bowl Spot

Skittles has this week announced its Super Bowl spot from DDB Chicago. The 30 second spot, which stars Steven Tyler of Aerosmith fame, is the first television commercial in the brand’s long-running 'Taste the Rainbow' campaign to feature a real-life celebrity. It was inspired by a trend of Skittles fans making things out of Skittles (pictures, recipes, stop-motion films, etc.), and Steven’s interaction with his “Skittles portrait” brings the concept to life in a way that fans will enjoy.

This is just the second time Skittles has advertised in the Super Bowl. The brand made its debut last year and the ad helped make Skittles the top-selling non-chocolate confections brand in the U.S.




Full Credits

DDB Chicago

John Maxham, Chief Creative Officer

Mark Gross, EVP, Executive Creative Director

Brian Boord, CD, Art Director

Chad Broude, CD, Copywriter

Diane Jackson, Chief Production Officer

Will St. Clair, SVP, Executive Producer

Jakub Zajaczowski, Associate Producer

Scott Terry, Production Manager

Kate Christiansen, Group Account Director

David Chriswick, SVP, Group Strategy Director

Matt Mullen, Strategy Director

Gwen Hammes, VP, Account Director

Erin Leahy, Global Account Supervisor

Liza Raser, Global Account Manager

 

Celebrity Talent and Music Rights Acquisition

Brad Sheehan, The Marketing Arm

 

Production: Biscuit Filmworks

Andreas Nilsson, Director Shawn

Lacy, Managing Director

Holly Vega, Executive Producer

James Veal, Producer

Jennifer Berry, Production Supervisor

 

Editorial: Whitehouse Post

John Smith, Editor

Kristen Branstetter, Executive Producer

Dawn Gruzowski, Producer

 

VFX: MPC LA

Elexis Stearn, VFX/Exec Producer

Juliet Tierney, VFX/Senior Producer

Valentina Cokonis, VFX/Production Coordinator

 

2D:

Gizmo Rivera, Lead Flame Artist

 

3D:

Jason Schugardt, Head of CG/VFX Supervisor

George Saavedra, Rigger

Steward Burris, Lead Animator

Andrew Price, Animator

Nate Lapinski, Lead FX Artist

Patrick Manning, FX Artist

James Littlejohn, FX

Hayley Chen O’Neill, Modeler

 

Color: MPC LA

Mark Gethin, Colorist

Meghan Lang, Executive Producer/Color

Rebecca Boorsma, Producer/Color

 

Music/Sound Design

SOUTH

 

Audio/Sound Design

The Studio

Nicholas Papaleo, Audio Mixer

Stacey Simcik, Manager, Studio Operations



Category: Food , Sweet

Genre: Comedy , Visual VFX