Adyen Shows Why It’s the Future of Fintech in Campaign from MONO

A new digital campaign for financial technology platform Adyen by advertising and branding agency MONO has launched.  Based in Amsterdam, Adyen offers end-to-end financial services, including mobile payments. The campaign 'Agility at Scale' is launching at a time of significant growth for the company in North America, with revenue up 45% the past year.

MONO collaborated with acclaimed director Jake Scott on the campaign, which centres around the fact that Adyen moves the biggest businesses in the world forward with agility at scale. Understanding that buying financial technology for large enterprises is a pivotal decision, the creative also highlights the benefits of Adyen technologies from the perspective of business leaders choosing and investing in these products and services. The work’s visual approach is meant to feel seamless, using movement as a metaphor for Adyen’s products’ exceptional agility. 

This campaign is running in North America and includes a 60-second anthem spot, podcast advertisements, digital display, and LinkedIn ads.