Advertising Week Europe Announces 2015 Daytime Agenda

Advertising Week Europe, the continent’s largest annual gathering of advertising, creative, entertainment, marketing, media and technology industry leaders, today announced the 2015 daytime agenda.

The 2015 edition returns to London for the 3rd year from 23-27 March with an expanded agenda by day as Advertising Week Europe’s “BAFTA Campus” broadens to include St. James’s Church,  Piccadilly and Fortnum & Mason. Felix Dennis’ legacy, the Heart of England Forest, will be celebrated and showcased in partnership with the Church as well throughout the week. Consistent with past practice, there is no singular theme for the thought leadership programme. BAFTA remains the hub of Advertising Week Europe. 

2015 highlights include:

23 March:

- Publicis Chairman & CEO Maurice Lévy sits down with Bloomberg anchor Francine Lacqua

- Havas Chairman & CEO Yannick Bollorè in interview with Lighthouse CEO, Kathleen Saxton

- IPG Chairman & CEO Michael Roth in conversation with Hearst UK CEO, Anna Jones

- Dentsu Aegis Network EMEA chief, Nigel Morris, leads a conversation on innovation

- ITV presents four global icons of Rugby: Lawrence Dallaglio OBE, Sean Fitzpatrick ONZM, Sir Ian McGeechan OBE, and Shane Williams MBE

- The Marketing Society presents the inimitable Alastair Campbell w/ Bookomi’s Richard Kilgarriff

- Posterscope presents “Let’s Get Ready to Rumble” featuring a £100,000 outdoor media prize

- ADARA’s Elizabeth Harz kick-off a series of Seminars on the programmatic phenomenon

24 March:

- Now Editor Sally Eyden leads a conversation on brand building headlined by Katie Price

- Sir Martin Sorrell leads a discussion on winning with five-time Olympian, Sir Ben Ainslie

- Lighthouse CEO Kathleen Saxton jumps into the skillet with Chef Tom Kerridge

- Oystercatcher’s CEO Interview features McDonald’s Jill McDonald & Tesco Bank’s Benny Higgins

- The IPA and Future Foundation reveal ground breaking research on consumer engagement

- News UK unites the investigative journalists who cracked open the Lance Armstrong story

- UKTV presents “It Only Hurts When I Laugh” led by Curb Your Enthusiasm star, Susie Essman

- MDC presents a special seminar led by America’s foremost entrepreneur, Chuck Porter

25 March:

- Mindshare’s Mark Creighton & The Independent’s Amol Rajon lead distinct Seminars on politics

- Start Up Nation features leaders on the front lines of Israel’s world-leading ad tech revolution

- BBC Presenter Clare Balding OBE sits down with Google MD, UK & Ireland, Eileen Naughton

- Lindsay Clay leads ITV’s annual “Creative Carousel” w/ Thinkbox and an all new cast for 2015

- British Film takes center stage as Film4 presents producer Graham Broadbent, whose credits include: The Best Exotic Marigold Hotel, Seven Psychopaths and In Bruges

- Ogilvy presents “It’s The Way You Tell ‘Em” featuring Vice Chair Rory Sutherland & Jimmy Carr

- Sky Sports News presenter Kirsty Gallacher headlines a seminar on women’s sport

- Outdoor Plus presents Professor Brian Cox on exploring outdoor space

- Hearst’ Empowered Women Seminar features Cosmopolitan Editor, Louise Court

- The Ad Club of NYC presents “Redefining Bravery” led by W+K Global ECD, Colleen DeCourcy

- Grazia celebrates 10 years with a look ahead to 2025 and Yahoo celebrates 20 years with a celebration of entrepreneurship

- ITV’s Simon Daglish sits down with Roger Daltrey for an extraordinary conversation on The Who at 50 and the 15th anniversary of the Teenage Cancer Trust concert series at Royal Albert Hall

26 March:

- Media Trust presents “Does the Soul of the Industry Need Saving?” featuring Dave Buonaguidi

- Freeformers Founder Gi Fernando and Barclays CEO for Personal and Corporate Banking Ashok Vaswani explain why they are investing in young people

- The London Native Ad Forum presents a deep dive into this white hot area of the business

- Google presents “Lessons in Creativity” with Grayson Perry

- APA presents: “The Renaissance of Storytelling” led by TBWA’s Peter Souter 

- Karmarama’s Jon Wilkins leads “The Book, The Film and the T-Shirt” on how to create ideas people really care about

- Channel 4 Presenter Krishnan Guru-Murthy moderates an expert panel on diversity led by NABS (one of a week-long series of Seminars on this most important subject including distinct sessions presented by the Advertising Association, MediaCom, News UK, & 72andSunny)

- M&C Saatchi presents “Wolf Hall: From Page to Screen” featuring BAFTA-winning director Peter Kosminsky and BAFTA-winning, Oscar nominated scriptwriter Peter Straughan, in conversation

- Chime Presents “Welcome to McLaren” and swings open the doors to share how McLaren’s relentless drive to innovate keeps them on top

The Ronnie Scott’s Leadership Breakfast Series returns:

23 March: The Guardian presents “Building Influence in a Fragmented Age,” featuring Deputy Chief Executive David Pemsel, Instagram’s Tracy Yaverbaun and Mindshare’s Mark Creighton

24 March: Channel 4 presents “An Election Special” with anchors Krishnan Guru-Murthy & Gary Gibbon

25 March:The Telegraph’s also tackles politics with their team of political and economic experts

26 March: Gabby Logan hosts RadiumOne’s “Will Data Make The Difference at RWC” featuring Maggie Alphonsi, World Cup 2014 Winner, Alan Gilpin, Head of Rugby World Cup, World Rugby and Ollie Phillips, Former England 7's Captain

A new series lunch series premiers in 2015 at Fortnum & Mason entitled “Culture + Commerce.” The four Culture + Commerce lunches will be hosted by:

23 March: Grazia in partnership with WACL

24 March: London Evening Standard in partnership with ISBA

25 March: Facebook in partnership with the IPA

26 March: Yahoo in partnership with The Marketing Society

And for the first time Advertising Week Europe extends to Friday with a new event - - the inaugural Adland Cycling Championship at the Queen Elizabeth Olympic Park (Olympic Velodrome) with Immediate Media.

Registration is now open for Advertising Week Europe.  To register and find out more information, please visit www.advertisingweek.eu. And to join the conversation year-round, visit The Advertising Week Social Club, which delivers unique content, insights and perspective at www.theawsc.com.