Adrienne Katz Joins UNIT9 as Executive Producer

As part of UNIT9’s continued expansion in the US market, Adrienne Katz joins the production company as executive producer for experiential, working under creative partner Michelle Craig and director of production and experiential Mindy Lubert. An award-winning EP with a background in immersive theatre, live events, installations and social moments, Adrienne will be focused on producing experiential projects out of the East Coast market.

Katz joins UNIT9 fresh from her role as associate director of experiential and content production at Spotify. Previously, she led experiential production across BBDO North America for six years, and is an alum of a diverse range of production teams including Punchdrunk’s ‘Sleep No More’, VICE Media, Mother New York and Local Projects. 

Outside of advertising, she produces bespoke immersive experiences for artists and organizations alike and serves as the Co-Chair of the Avant-Garde Committee at the Park Avenue Armory.

Lubert comments: "We are so excited to have Adrienne joining our team. She is a multi-talented producer who brings an impressive background to the company - having produced hugely creative, innovative and intricate productions in the Experiential space for both large and intimate audiences. She's a great fit for our team and shares a genuine passion for the work. I'm thrilled to have her on the team in the US." 

Katz adds: “My journey to this role has taken me from being a fan to a collaborator. And now I’m truly excited and honoured to officially join the fine folks at UNIT9. Those that know me know my view that amazing Experiential has always thrived when you’re bringing together best-in-class talent with technology and innovation. No one does this better than the UNIT9 team - I can’t wait to see what we build together.”