Adidas TERREX Helps Adventurers ‘Layer Up’ in Apparel Campaign from Iris

adidas TERREX unveils their new FW23 campaign, “Whatever Your Summit, You’re Good to Go”, showcasing the new Adventure Wardrobe range. Created by Iris, the global creative innovation network, the global social campaign brings to life the passion people have for the great outdoors and aims to educate conscious adventurers about the art of layering up.

The campaign reflects the desire for spontaneity in escaping life pressures and getting outdoors, aiming to help simplify layering so everyone and anyone can be ready for adventure.

As part of the adidas TERREX “Whatever Your Summit, You’re Good to Go” campaign, a 40-second reel will launch across the adidas TERREX Instagram channel, showing people tackling TERREX’s core activities including hiking, trail running and snow sports. The reel showcases the TERREX FW23 Adventure Wardrobe which focuses on a layering system of base, mid, insulation and outer layer - all of which are unique to each adventurer’s activity and environment.

In addition to the reel, the campaign also enables people to discover the Adventure Wardrobe range through the creation of the Adventure Wardrobe Builder. A first for adidas TERREX, this tool will allow consumers to build their ideal wardrobe based on the layering method to ensure they are properly equipped for every adventure.

Global retail assets and a toolkit for consumer activations have also been designed for TERREX’s global operational markets to adapt and localise.

Grant Hunter, Global Executive Creative Director said: “Our latest chapter for adidas TERREX shows how everyone can get out and enjoy the transformative power of nature. The launch film, shot in Austria and South Africa, utilises self- shot sequences of TERREX athletes and match cut sequences to dramatise exactly how versatile the TERREX Adventure Wardrobe is. We've also provided utility to help adventurers find their perfect combination of clothing with the Wardrobe Builder on adidas.com. This Fall/Winter, whatever your summit, you're good to go”.