adidas Originals Dives into the Archive to (Re)Introduce the 2000 Running Collection
This season, adidas Originals dives into the archive to (re)introduce the 2000 Running collection. Comprising one-to-one remakes of some of the millennium’s most iconic running silhouettes, alongside a brand new look, the collection defiantly connects an era now, to an era then.
Accompanying the launch of the collection is a campaign entitled “Two Thousand Stories” which pairs two era-defining creatives from today and yesterday to tell the timeless story of adidas’ place in culture. Culminating in a dynamic visual conversation, British photographer Ewan Spencer, who rose to prominence in the late ‘90s and early 2000’s, and contemporary image maker Sophie Jones, come together to capture a cross-generational cast. The result: Two era’s. Two photographers. Two generations. One campaign.
Drawing inspiration from the vibrant soundscape that defined the turn of the millennium, YOUTH MODE produced a composition that encapsulated the essence of the era while resonating with contemporary audiences. The soundtrack merged nostalgic elements with cutting-edge production techniques, creating a sonic landscape that elevated the brand's message. This innovative fusion of past and present not only paid homage to the influential music of the 2000’s but also reinforced adidas's commitment to innovation and cultural relevance.
