adidas Launches #fastorfail with Lionel Messi

iris and MediaMonks has launched #fastorfail for adidas, an online gaming platform starring Lionel Messi. Powered by social media, it also offers one fan the chance to get to Rio for the FIFA World Cup.

It can be played on mobile or a desktop and lives on www.adidas.com/fastorfail. 

The game marks the launch of Messi’s new adizero f50 football boot. It lets people play like they were in Messi's shoes, on the pitch. They must beat their rivals in order to get to the final pitch in Brazil. 

Player's speed is fuelled by live tweets with #Teammessi, the higher the crowd-buzz around Messi becomes, the faster you play. Players can access an in-game social crowd buzz-meter to get real-time updates. 

Those who make it all the way to Brazil in the game make a chance to win a trip to Rio and tickets to the FIFA World Cup. 

Credits

Agency: iris

Digital production: MediaMonks

Interactive Director: Jouke Vuurmans

Project Manager: Quinten Beek

Producer: Seb Sokol

FILM

Director: Rogier Schalken

Director of Photographer: Joost van Gelder

Executive Producer MediaMonks: Machiel vd Heijden

Executive Producer B&I: Jelani Isaacs

Producer: Sytske Reijkens

Line Producer: Palma Pictures Barcelona

Offline editor: Fiona Fuchs

Head of Post: Okke Voerman

VFX supervisor: Richard Dusschoten

Lead compositor: Richard Dusschoten

Compositing: Melissa van het Spijker, Tim van Paassen

Roto assistent: Jordi van den Bergh

Motion tracking: Richard Dusschoten

3D animation: Bob Wijgman, Paulien Bekker, Nanda van Dijk

Crowd: Martijn Grootendorst

VFX: Pim Reinders, Martijn Grootendorst

Lighting and shading: Ruud Coenen, Okke Voerman

Modeling: Ivo Diependaal, Tashina van Zwam

Motion graphics: Juan behrens, ilia kole

Intern: Lamine Ndiaye 

Grading: Sander van Wijk

Offline editor: Fiona Fuchs

Sound: Maarten Meussen

GAME/SITE

Creative: Nicolas Mollien, Sophie te Pas

Design: Bas Strien, Kjegwan Leihitu

Flash Production: Pieter van de Sluis, Roland den Hertog, Peter van der Noord, Stephan Bezoen

Animation Director: Pierre Nelwan

Animation: Vincent Mei, Jeremy Woons, Maxwell Reed, Sunil Sital, Wouter van Twillert

Mobile Developer: Lars van Braam

Backend Developer: Michal Kristin, Robert Slootjes

Sound/Music: Maarten Meussen, Dave van Luttervelt

Game Developers: Michiel Brinkers, Hessel Bonenkamp, David Kamerman, Ziggy Naumann