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Adidas Celebrates Y-3 20th Anniversary in Stylish Film

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YOUTH MODE produced the soundtrack for the campaign

Adidas Celebrates Y-3 20th Anniversary in Stylish Film

In the last two decades, adidas has teamed up with high-profile industry names and brands including Kanye West, Pharrell, South Park, Prada and more, but few of these have the history and heritage that its collaborative Y-3 sub-label possesses. Japanese designer Yohji Yamamoto has been helming this imprint since 2002, and he’s been pushing the boundaries in contemporary fashion and footwear ever since. Y-3 was one of the first to blend the worlds of high-fashion with sportswear - something we know all too well today - and it continues to dominate in this space.

Some of the most innovative product designs have spawned from this partnership. A footwear silhouette as iconic as the Y-3 Qasa will forever be remembered for its unique design and how it influenced a whole generation of contemporary and lifestyle sneaker models. And athletic apparel such as hoodies, tracksuits, jumpsuits and tech wear now have room in streetwear as Yamamoto reinterpreted this category through minimal branding, tasteful patterns and neutral tones.

The hype over the label has more or less simmered down in recent years, but the brand is still making strides to remain relevant with a slew of lifestyle footwear offerings and athleisure capsules. It’s safe to say that Yamamoto’s brand still has plenty left in the tank. 

The film was directed by Nicola Delorme, with YOUTH MODE providing the bespoke composition.

video
Y-3 20th Anniversary

CREDITS

Music / Sound
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Genres: Luxury, Fashion & Beauty, Music & Sound Design

Categories: Clothing and Fashion, Shoes

YOUTH MODE, Tue, 22 Nov 2022 17:34:32 GMT