ADFEST is pleased
to welcome Yoshihiro Yagi, Creative
Director at Dentsu Inc. in Tokyo, as Jury President, Design Lotus & Print
Craft Lotus at ADFEST 2016.
“I’m really glad that I can come back to ADFEST as the Jury President
for Design and Print Craft. I love the different aesthetics that originate in
Asia, and I’m very excited about discovering new works created by some of the
best designers and art directors in the world,” says Yagi.
Yagi is one of the most internationally awarded Art Directors in Japan,
and perhaps in Asia. After leaving high
school temporarily to hone his talents as a rhythmic gymnast, he later discovered
his passion for creativity and enrolled at Kyoto University of Art and
Design. After graduating, he joined Dentsu in 2001 to start his career as an Art
Director. Since then, he has won over 150 awards including two
Grand Prix at ADFEST, Best of Design at One Show, and 28 Lions at Cannes.
As a member of the Japan Graphic Designers Association, Yagi’s work
transcends media boundaries, ranging from book designs to ambient advertising.
He has worked for major clients such as East Japan Railway, Panasonic, Honda
and Menicon.
“Yoshihiro has an eye for simplicity, but he is also fascinated with
mixing and editing different media forms, which is what makes him unique as an art-trained
Creative Director. Not only does he understand the principles of good design,
but he also knows when to break the rules, which is why he’ll make such an
excellent Jury President of Design and Print Craft at ADFEST 2016,” says Jimmy
Lam, ADFEST President.
Entries to the ADFEST 2016 Lotus Awards close this month. For more information, visit www.ADFEST.com