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Hires, Wins & Business

adam&eveDDB Wins Highways England Account

Three-year contract will see adam&eveDDB deliver campaigns that support the company’s aim to reduce the number of people killed on English motorways

adam&eveDDB Wins Highways England Account

Highways England has awarded its creative agency contract to adam&eveDDB – a second win for the agency following their appointment to the government roster last year.

The three-year contract will see adam&eveDDB deliver a number of fully-integrated campaigns, supporting the company’s aim to reduce the number of people killed and seriously injured on the 4,300 miles of England’s motorways and major A roads.

Alison Holliday, Head of Marketing at Highways England said: 

“We are delighted to work with adam&eveDDB to develop our safety focused behaviour change campaigns which aim to reduce the number of people killed and seriously injured on the network. “

Tammy Einav, Joint-CEO of adam&eveDDB, added: 
 
“Highways England’s work saves lives. We are honoured to be given the opportunity to partner with them to continue to make England’s motorways and main trunk roads safer for everyone.”