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adam&eveDDB Gives Jeremy Corbyn a Much-needed Harvey Nichols Makeover

adam&eveDDB, 3 months, 3 weeks ago

Agency teams with BAFTA award-winning artist Alison Jackson to give the Labour Party leader a new look

adam&eveDDB Gives Jeremy Corbyn a Much-needed Harvey Nichols Makeover

Harvey Nichols has teamed up with BAFTA award-winning artist Alison Jackson and adam&eveDDB to create a series of images that appear to show Jeremy Corbyn popping into the flagship store’s new Menswear Destination for a much-needed makeover.

The series of humorous shots show the sartorially much-maligned Corbyn checking out the new Menswear Destination in Knightsbridge for the first time. He visits AONO, the new independent barbershop, where he experiences a wash, cut, style and beard treatment, and meets two of the luxury retailer’s Style Advisors in the brand-new tailoring department. He is pictured arriving at the store sporting a disheveled look, but leaves transformed wearing a contemporary new style selected by Harvey Nichols. (Glasses by Dior Homme, trousers by Dries Van Noten, shirt by NN.07, footwear by Lanvin, Fox Umbrella and a briefcase by Wants Les Essentiels) Alison Jackson is known for her tongue-in-cheek use of uncannily accurate look-alikes, and this is her latest project, in partnership with luxury retailer, Harvey Nichols and advertising agency, adam&eveDDB.

Shadi Halliwell, Creative and Marketing Director at Harvey Nichols, said: “With our new edit from the world’s most exciting designers, our on-hand stylists and our fabulous new barbershop, there is no longer an excuse for any man to be getting it wrong. From the sartorially challenged to those who nail it every time, our new Menswear Department has stylish looks to suit every man, including Jeremy Corbyn who was recently voted the worst dressed public figure in a survey commissioned by us.”

Ben Tollett, Executive Creative Director, adam&eveDDB, commented: “David Cameron thought Jeremy Corbyn should get a proper suit and do up his tie. We thought the new Menswear Destination at Harvey Nichols was the perfect place for Jeremy to do it.”

Creative Agency

Chief Creative Officer: Ben Priest

Executive Creative Director: Ben Tollett, Richard Brim

Account Director: Britt Lippett

Photographer: Alison Jackson

Producer: Amanda Davies

Managing Partner: Paul Billingsley

Creative Agency: adam&eveDDB

Production Assistant: Nic Akinnibosun

Planners: Enni Kukka-Tuomala

Creatives: Paul Cohen, Paul Knott, Tim Vance

Account Management: Katie Gough

Category: Retail and restaurants , Retail stores

Genre: Comedy , Photography