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Ad Industry Heavyweights Throw Punches in New Awards Promo Film

Naked - London, Wed, Aug 19, 2015

Naked creates punchy new film which puts advertising professionals on the ropes

Ad Industry Heavyweights Throw Punches in New Awards Promo Film

Creative contenders and production powerhouses are gearing up to go head-to-head in the winter award season. Creative agency Naked Communications Europe have visualised the battle for top metal, pitting industry professionals against each other in the form of a 90 second boxing match showdown. The promo film has been created for the shots Awards 2015 which take place in November at The Brewery in London.

Naked’s Head of Creative Cyrus Vantoch-Wood comments: “The concept and ambition for the Shots Awards was simple; advertising is one big, no-holds-barred, dirty, twisted scrap.  We attempted to capture the daily ad brawl we live and love with the high quality values of Shots.”

The film was produced in-house at Naked and directed by Kell Mitchell. The spot sees tensions build as advertisers, creatives and directors gear themselves up in dramatic slow motion. The smoky black and white visuals, in combination with the thumping soundtrack by Wave Music, add to the palpable tension of rippling muscles and stylish ferocity.

Commenting on how the concept was created Cyrus Vantoch-Wood adds: “To bring it to life we cast real industry people and attempted to get them riled up, then set them loose on our 1000fps Photron greyscale camera. The final piece has a hunger and emotion that I think most of us will connect to."

The spot was launched on 17th August to promote the upcoming awards and to remind entrants that submissions close on Friday 21st August.

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Creative Agency

Creative Agency: Naked Communications Europe

Associate Creative Director: Catherine Hope

Production Company

Production Company: Naked Communications Europe

Director: Kell Mitchell

DOP: Edward Edwards


Composer: Benjamin Price

Genre: Action