Ad Creative Production: Centralisation vs. Fragmentation
What’s the state of advertising technology, and where is it headed?
For this webinar, join us as we explore the balance between centralised and decentralised approaches in marketing operations, particularly in the context of creative production, business affairs and marketing technology.
Together, we’ll explore thoughts from the panel on what organisations can do to leverage innovations in technology, processes, and organisational structures to achieve efficiency as well as creativity!
Panellists:
- Edmond Handwerker, global chief marketing and innovation officer, Advertising Production Resources
- Jillian Gibbs, founder and CEO, Advertising Production Resources
- Justin Morgan, head of product, AdFusion, CTS
- Rori Floyd, SVP, global business affairs and talent payroll, The TEAM Companies
Find out more here.
