Actress Sobhita Dhulipala Shines Bright for Bhima Jewels

The new campaign from Bhima Jewels uses time as a metaphor to link personal excellence and diamonds. Just as it takes years for a diamond to form, it takes time for a woman to evolve and shine in her own unique way.

Building on the success of last year’s campaign, this narrative too celebrates the timelessness of evolution and beauty.

Abhishek Bindumadhav, managing director of Bhima Jewels, shared, "We wanted to build on the success of last year’s campaign and elevate it even further. Over our century-long legacy, we’ve consistently focused on excellence – in craftsmanship, purity, consumer trust, and our values. This year, we wanted to offer a fresh perspective on our diamonds. With ‘Shine Brighter As You Evolve,’ we highlight that the journey to becoming your best self takes time, but once you reach your pinnacle, you shine brighter than ever. Sobhita Dhulipala is the perfect embodiment of this message. Our focus on innovation and the future of diamond jewellery is key to Bhima Jewels’ continued leadership, and we’re confident we’re moving towards that vision."

Damodaran N, president and head of office at FCB Ulka, Bengaluru, shared his thoughts on the campaign, "What resonates most with me about this campaign is the theme of ‘Evolution.’ Everyone has their unique journey, but what unites us is the shared experience of overcoming challenges to become our best selves. The beauty of this transformation lies in the result. The same applies to diamonds. Their formation takes years, but it’s this process that makes them so precious, beautiful, and rare. With Sobhita, drawing this parallel felt natural, given her own story of becoming the celebrated personality she is today."