Actor Christopher Walken fronts Qantas Assure's new launch campaign via WiTH Collective
Qantas has launched a new campaign via WiTH
Collective, featuring US actor Christopher Walken for the launch of its
new health insurance and wellness program, endorsed by The National
Heart Foundation, called Qantas Assure.
From today, Qantas Frequent Flyers will be able to earn Qantas Points for doing everyday activities like walking, running, doing the grocery shopping and mowing the lawn through Qantas Assure.
VIEW THE SPOT
Walken is the face of the Qantas Assure launch campaign.
The campaign features Walken demonstrating some of the activities members can undertake to earn Qantas Points (like steppin', dancin' and...walkin').
The campaign will be seen on TV, cinema, airports, outdoor and online.
Says Simon Fowler and Nicole Hetherington, associate creative directors, WiTH Collective: "Qantas made our job easy by seeing the merit in such a simple idea.Qantas Assure is a fantastic, innovative product and a world first to boot. The experience of shooting Mr Walken is definitely a career highlight, and as per usual it was an absolute pleasure working with Nick Ball, and everyone over at Finch.
"This project is just one of many exciting opportunities coming out of WiTH Collective at the moment with more in the pipeline."
Qantas Frequent Flyers who take out a Qantas Assure health insurance policy and use the Qantas Assure App to count their steps could earn up to 70,000 Qantas Points in the first year - enough to fly from Sydney to London. Each year depending on the level of cover, members can earn up to 15,000 Qantas Points through the App for staying active, in addition to the points they can already earn from other activities like shopping, flying and using their credit card.
Qantas Loyalty CEO Lesley Grant said the initial response to the Qantas Assure concept had been extremely positive, and matched up with research showing consumers want more value from their health insurance.
Says Grant: "We have more than 11 million Frequent Flyers and about a quarter of all Australians are already keeping an eye on their health through wearable technology, so we think the idea of earning points for being active will appeal to a lot of people.
"Qantas Assure helps people get value from their health insurance every day by rewarding them for simply being on the move.
"We know from trialling the Qantas Assure App that being incentivised to stay fit and healthy is popular among our members. When there are points up for grabs, members have told us they would take the stairs rather than the lift, park a few blocks away from the train station and do an extra lap of the park while walking the dog because they also know it is good for them.
"People can literally walk their way closer to their next flight by taking out Qantas Assure health insurance and earning Qantas Points by staying active. These points can be redeemed on flights as well as thousands of other rewards from hotel stays to products from the Qantas Store."
Professor Garry Jennings AO, CEO, National Heart Foundation said Qantas Assure has been named as the exclusive national health insurance partner because it reinforces the health benefits of being active.
Says Jennings: "Qantas Assure is the only health insurance membership with access to a wellness program endorsed by the National Heart Foundation.
"We support Qantas Assure's innovative approach to rewarding people for being more active. Research has shown that walking for 30 minutes or more a day can reduce the risk of coronary heart disease by a third."
Any Qantas Points earned by members through the Qantas Frequent Flyer program can be redeemed for part or all of their initial Qantas Assure health insurance policy premium.
Qantas Assure is exploring how members can be rewarded for other activities, such as swimming, cycling and yoga. The wellness program will also expand to include information on nutrition and offer workout apparel and equipment.
Client - Qantas
Lesley Grant - Chief Executive Officer - Qantas Loyalty
Steph Tully - Chief Marketing Officer - Qantas
Aaron Fuller - Head of Marketing - Qantas Assure
Agency - WiTH Collective
Justin Hind - Chief Executive Officer
Steve Coll - Chief Creative Officer
Nicole Hetherington - Associate Creative Director
Simon Fowler - Associate Creative Director
Adam Parsons - Client Services Director
Laura Glendinning - Account Director
Kristie Beattie - Account Manager
Sarah Cloutier - Senior Producer
Production Company - Finch
Rob Galluzzo - Executive Producer / Founder
Nick Ball - Director
Camilla Denhert - Producer
Corey Esse - Managing Director/Executive Producer:
Jason Gilbert Line Producer - Furlined
Philippe Le Sourd - Director Of Photography
Andrew Reznik - Production Designer
Drew Thompson - Editor - ARC Edit
The Pool Collective
Sean Izzard - Photographer
Cameron Gray - Managing Director
Alt.VFX - Post Production
Rumble - Sound