ACNE Chosen as the New Lead Creative Agency for Russell & Bromley

Russell & Bromley partners with ACNE to set a new creative vision for growth.

Russell & Bromley, the British luxury footwear brand founded in 1880, has appointed ACNE as their lead strategy and creative agency, following a competitive pitch held this spring.

The appointment comes as Russell & Bromley looks to develop a brand fit for growth and to set the brand on a fresh path for the future. 

ACNE will work closely with Russell & Bromley across all aspects of their brand including brand strategy, creation of a new creative platform and working with the internal marketing and communications teams for a total relaunch incorporating creative, media, experiential, digital, press, influencer and all other potential consumer touch points.

Annie Gallimore, managing director for ACNE UK, said, “We’re thrilled to be able to apply our deep business understanding of the footwear and retail market, together with our cultural expertise in the world of fashion, to drive Russell & Bromley, an iconic brand that we all love, to their next stage of growth. It’s a really exciting partnership for us all.” 

Jennifer Anton, brand marketing & communications director, said, “We are thrilled to begin work with ACNE, an agency that blends strategic and consumer insight-based thinking with trend-forward creative verve. Together we are embracing the next step on our journey to be the destination luxury fashion footwear brand for the everyday.”