Ace Launches New Brand Positioning

For the past two years ACE has been building its own network; centred around culture, entrepreneurship and innovation. Today the network counts a total of 12 offices, each with their own specialisation. From branding, social and PR, to digital, performance and media. At ACE all of these disciplines come together under one roof. With the brand promise 'Made for the new world', the network enters the market with an integrated offering. 

“The world around us is changing at breakneck speed. It is shaped by new culture and mind-bending technology. To create real brand connections we need a deep understanding of both. ACE is based on these two axes and rooted in the current zeitgeist. Having a young mindset is key to us. From there, we help brands to connect with today's culture and stay ahead of the game. We have united our direction and specialisation. One team, one point of contact and always with the diversity of multiple disciplines and perspectives from our network of agencies,” says Rogier IJzermans, founder of ACE.

To reinforce this integrated approach, eight agencies were recently united in the Amsterdam Houthavens. In the new building called 'Club ACE'. An open and inclusive clubhouse concept, where agencies and clients collaborate in new ways. The offices in Utrecht and Rotterdam will soon have a similar look and feel, so employees and customers have the same experience wherever they go.