ACE Agency Blauw Gras Spotlights the Everyday Conveniences of the Galaxy Watch6 in Latest Spots

Samsung and Blauw Gras are back with a creative approach for the new Galaxy Watch6 Series: Wearables. The social campaign is a follow-up to the successful launch of the 'Wear it' campaign platform at the beginning of 2023. 'Wear it' is a year-round concept developed by ACE’s social agency Blauw Gras and is used in all online Samsung communications. Blauw Gras and Samsung have been working together for three years now.

Carlijn Prins, marketing communication specialist at Samsung, said, "'Wear it' is part of our 'Youth strategy.' This was developed in 2022 in collaboration with Blauw Gras to better meet the needs of gen z users. The campaigns for the Samsung Galaxy Watch and Galaxy Buds performed very well. We have used these successes to further optimise this follow-up campaign."

Blauw Gras builds brands in the social domain through social insights and community feedback. Esmé Brinkman, creative director of Blauw Gras, explained, "In gen z campaigns, it's important to visually align with the content they scroll through. It’s about fitting in and standing out, without losing the premium feeling of Samsung. For the campaign, we have incorporated elements from TikTok creator content, such as fluid scene transitions and the 'a day in the life of...' storyline."

The new ‘20 and ‘10 films highlight the 'hands-free' features of the Galaxy Watch6, for everyday conveniences like connecting, finding your way, checking in, or staying fit. The Watch6 supports you throughout your day as long as you wear it. The productions were developed entirely in-house, in collaboration with ACE Productions, the in-house production unit of the parent company ACE.