Above+Beyond has named Laura Graham as head of production, with the brief to lead the agency’s multi-channel production capabilities.
Laura joins from Uncommon, where she was executive producer, and reports to Tom Bedwell, managing director of Above+Beyond.
Before joining Uncommon, she was executive producer at AMV, where she oversaw the ASDA account and led on major projects including Bombay Sapphire’s Cannes Lions award-winning Design Museum installation.
Laura also spent seven years in production roles at BBH, where she worked with Above+Beyond’s ECD Dom Goldman.
While her experience includes numerous high-profile, big budget television campaigns, Graham’s also focused on delivering 360-degree campaigns for critical pieces of business and earned a reputation for developing non-traditional production approaches to fit with client format and budget restraints.
Tom Bedwell, managing director of Above+Beyond, said: “We knew from the moment we met Laura that she’d be a great fit for Above+Beyond. A truly modern producer, with a great back catalogue of multichannel work, she’s going to make a huge difference to our work and we can’t wait for her to start.”
Laura said: “I’m so excited to start work at Above+Beyond. I’m looking forward to partnering with Dom and the team, to create audience focused work across platforms. I’ve always been driven to find new production approaches to meet creative aspirations and I look forward to building on this.”
Dom Goldman said: “I’m buzzing to reconnect and partner with Laura. Her passion for championing craft, coupled with a proven expertise in multiple shaped output, makes her a truly modern production leader.”