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Creative

A Spy’s Family Joins the Mission in this Middle Eastern Volkswagen Ad

lbbonline.com, 1 week, 3 days ago

Ogilvy MENA launches the brand’s first seven-seat SUV in the region with high octane spot

A Spy’s Family Joins the Mission in this Middle Eastern Volkswagen Ad

Ogilvy MENA has launched a campaign for the Volkswagen Teramont, the automotive brand’s first seven-seat SUV in the region. 

The focal point of the campaign is a fun, high-octane spot that tells the story of a spy who is told to not “act alone”, which, in an intriguing turn of events, leads to his entire family joining his mission. 

They infiltrate enemy strongholds, get captured before escaping and blowing their target to smithereens. All the while happily travelling about in the roomy VW Teramont. 

The spot was produced by Dejavu SAL. Check it out below.  


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Client

Brand: Volkswagen

Marketing Director: Bruno Gisquet

Senior Brand Communication Manager: Anja Petrovski

Creative Agency

Creative Agency: Ogilvy MENA

Chief Creative Officer: Juggi Ramakrishnan

Group Creative Director: Youssef Gadallah

Delivery Director: Atul Shenoy

Client Team Leader: Atul Shenoy

Creative director: Juliana Paracencio

Design director: Irfan Ghani

Production Company

Production Company: Dejavu SAL

Producer: Amin Solatani

Category: Automotive , Cars

Genre: Action , Comedy , Stunts