Australia’s leading transport energy provider Ampol has recently entered a lubricants marketing alliance with ExxonMobil to bring its motor oil Mobil Super to Australia.

To launch Mobil Super, Saatchi & Saatchi Australia tells the story of a regular bloke with a special gift. Through his plight, the ‘What Engines Want’ campaign explores how engines just want to be treated better and that they’re too often neglected and deprived of what makes them run smoothly – the right lubricant.

Says Piero Ruzzene, creative director Saatchi & Saatchi: “Motor oil is a purchase usually borne out of necessity rather than regularity, with many car owners rarely topping up or even checking their engine oil levels. That is, until their oil light comes on.

“When it comes to our cars, we’ve become reliant on the yearly visit to the mechanic and in-warranty service. We’ve come to think engine lubricants are only for car and motor enthusiasts. We hope this campaign gets people back in touch with their engines’ needs and empowers them to take engine care into their own hands.” 

Says Ampol, Sean Phillips, head of sales and marketing lubricants (Mobil Super): “We are thrilled to bring this campaign to life. Mobil Super is a brand that protects what you love, your engine, your car, and ensures a smooth journey for those inside the vehicle. Through our lubricant’s marketing alliance with ExxonMobil, we are using our scale, Australian expertise, manufacturing capability and strong customer relationships to bring Mobil Super to Australian consumers and support our commitment to evolving our lubricants offer to meet the ever-changing needs of our valued customers.

“The suite of Mobil Super lubricants gives drivers a varied range of oils tailored for modern engines and a range of driving conditions and needs. Whichever range you choose, every Mobil Super oil provides high performance and protection backed by a long history of innovation in lubricant technology.”

The campaign will be running across online video channels, radio and Spotify audio, and digital display from August 2022.