A Multiverse of Bill Nyes Front EA's New Origin Access Campaign

Electronic Arts and FCB West are back with a brand new campaign to launch the next evolution of its gaming subscription service, Origin Access for PC. This new campaign takes aim at the PC gaming audience in a language they appreciate - science.  

 

"Through the power of science, we’re going to educate the world on how to take full advantage of the potential for endless gaming on Origin Access in an entertaining way,” says Dana Marineau, vice president, global creative team at Electronic Arts

 

And for this science–based campaign, they needed an influential scientific voice … is there a more trusted scientific voice than Bill Nye?

 

“As a kid, I spent most of my days after school playing video games and watching ‘Bill Nye The Science Guy’,” says Frank Fusco, copywriter of FCB West. “Which is why when the research mapped science and gaming together, Bill Nye made perfect sense.”

 

In the first of five new spots featuring Bill Nye, this spot 'Multiverse' launched in North America on Jan 12th and will launch globally soon.