A Mirrored Marc Jacobs Box Lands In Covent Garden

Marc Jacobs’ resort collection lands in London in the brand’s first UK pop-up store, an entirely mirrored box located in Covent Garden’s historic piazza. 

The new campaign, featuring Kim Kardashian, dominates the nearby underground station, while a nine-foot-tall silver tote bag swing serves to signpost the pop-up. 

Impossible to miss, the specially built space is a full throttle expression of the season’s high-shine codes,  conceived as the ultimate gifting destination for the upcoming holiday season.Inside, the resort collection takes centre stage. The crystal canvas mini tote bag, a focal point of the campaign, is available here exclusively, while the tote bag and the  wallet appear in new and limited seasonal colours, including a showstopping lipstick pink. 

Elsewhere, the signature snapshot bag and the new-for 2023 St. Marc can be found in sparkling silver, pearl, and rhinestone animations. A curated selection of small  leather goods and jewelry complete the assortment.

Touches of the iconic monogram accentuate the space, as do inflated metallic balloon letters and stars – motifs  taken directly from the latest jewelry collection and worn by Kim Kardashian in the campaign. To the rear of the pop-up, an entirely mirrored area provides the perfect  photo background.  

Mannequins dressed in bedazzled KiKi boots and corsets  also display the latest runway-inspired ready-to-wear offering, available now at the Marc Jacobs flagship at 110 Regent Street. 

The pop-up is live until December 3rd, complimented by a takeover of the Covent Garden underground platforms and an immersive 3D installation at Tottenham Court Road station.