A Man Eats His Own Words in Wonderfully Off Beat Supplement Spot

Director duo BABYBABY have teamed up with Swedish supplement brand Vakna to globally launch the brand’s new design and identity.

True to form, BABYBABY have mixed an intriguing visual and technique-driven film with an off-beat humorous twist. ‘That’s kind of our mission; aesthetically interesting but somehow off’ Josefin, one half of BABYBABY.

Training in the abyss, the film tracks our motivational hero as he walks us through his inner thoughts until he, well, eats his own words.

Comprising directors Josefin Malmén and David Strindberg, BABYBABY first made waves in the industry with their Sundance-selected short film FLEX and have worked with brands such as H&M, Happy Socks, Uniqlo, IKEA, and Samsung.