A Happy New Year, App and Car with Autotrader & Mcasso

In the weeks leading up to Christmas, Mcasso swapped out its studio's sleigh bells for a horn section and got busy writing a new piece for the 2016 launch of Autotrader's new app.

Working with the creative team at Isobar, the team were briefed to create a composition with an easy going, broad appeal - reflecting Autotrader's cross-generational spread of customers and the ease of use of the UK's top automotive's new mobile app. 

The resulting track has a light-hearted, upbeat and lyrical brass top line, underpinned by easy going lilting ska rhythms.