A Delivery Driver Delivers Players, Fandom and Sports Icons for Chicago Sports Network

Chicago-based agency Tom, Dick & Harry Creative Inc. (TDH) has been named agency of record for the newly launched Chicago Sports Network (CHSN), the new broadcast home for the Chicago Blackhawks, Bulls, and White Sox. The agency won the account in early August after a competitive pitch process that began in mid-July.

The widely anticipated launch of CHSN will put Chicago and its fans first, celebrating individual neighbourhoods and communities while elevating the passion that fuels the city's rich sports culture.

"TDH’s creative campaign captures the essence of what CHSN stands for - celebrating the spirit of Chicago sports fans across the city’s varied neighbourhoods from a street level view," said Dan Jones, CHSN executive vice president. 

“This campaign is about giving Chicago fans something new - a network that’s not just about the games, but about the fans and the neighbourhoods that make Chicago sports so unique,” said Chris Hill, managing director at TDH.

TDH’s first campaign for CHSN recently launched with a multi-platform effort designed to build awareness of the network. A flagship spot, 'Delivery,' is the first piece of creative to air, running in :30 and :15 formats on local TV. It shows a delivery driver quite literally delivering players, fandom and sports icons to viewers across the city. A second spot launched on October 7th.

Additional messaging is set to deploy across digital billboards, Chicago Transit Authority buses, social channels, local radio, Google Search and other digital platforms. 

By putting Chicago first in everything they do and celebrating the fandom of all 77 neighbourhoods, CHSN hopes to differentiate itself from more traditional sports coverage.

The team at TDH, whose clients include Wyndham Rewards, Strive Health, The University of Chicago, Grabber Construction Products, and Whiskey Acres, among others, managed to develop and launch the campaign within just six weeks after beating out other hopefuls.