A Couple Sabotage Each Other's Deliveries in Quirky Courier Campaign

Norwegian market leading courier company Bring wants to grow in Sweden with a new campaign signed by creative agency POL and production company B-Reel Films. 

"Rather than focusing on what Bring delivers, we decided to dramatise who we deliver to, and why. The creative solution is surprisingly a series of psychological thriller comedy films about people trying to sabotage our deliveries", says Gisela Björkgren, head of consumer marketing at Bring, with a smile.

Psycho-thriller-comedy

"We started talking about hobbies people have and how it can affect their lives. Especially when you nowadays so effortlessly can get things delivered to your front door and how the idea of living with someone who gets totally consumed by their hobby must be a nightmare. We created a couple where the man gets lost in pottery and just can’t stop ordering more and more clay. This prompts his girlfriend trying to put an end to this madness by sabotaging his deliveries in all ways possible", says Thea Bjørndal Iversen and Pia Lystad, creatives at POL.

Produced by B-Reel Films and directed by Scarias Kiusalaas for client Bring, the courier and distribution company. The campaign will run in Sweden and Denmark and is a true Nordic collaboration with cast from all our countries.

"We start off in the perfect home with the perfect couple on a perfect morning. From here it all goes to hell", says director Sacarias Kiusalaas with a big laugh. "I think the mood and emotional setting is the most important aspect to a film experience and here we really took it to all extremes in a way I haven´t seen before", says Sacarias.