MullenLowe Global Launches 24/7 Stream of Its Cannes-Winning Work
MullenLowe Global cracks open its creative vault with the launch of Lions on Loop - a continuous YouTube livestream featuring over 250 of its Cannes Lions-winning campaigns from the past five decades.
The work spans almost fifty years and features more than 30 countries, offering a curated reel of work that not only claimed metal at Cannes, but also helped define modern advertising. From iconic TV spots to culturally resonant integrated campaigns, Lions on Loop is a living archive of creativity from one of the industry's most globally awarded networks.
Among the featured campaigns are several standouts that have become benchmarks in the industry:
- Stella Artois’ cinematic 'Ice Skating Priests', known for its wit and art direction
- 'The World’s Toughest Job' for American Greetings – an idea that masterfully highlighted the emotional toll on motherhood.
- 'Operation Rivers of Light' for Colombia’s Ministry of Defence – the Titanium Lion-winning campaign blending creativity with powerful social impact
- And most recently, 'Find Your Summer' for Unilever’s Magnum – which took home the Outdoor Grand Prix at Cannes Lions 2024
"Lions on Loop is a tribute to the work and the people behind it - a global legacy of bold ideas, executed beautifully, driven by our creative spirit across the generations" said Jose Miguel Sokoloff, MullenLowe global creative council president. "It’s not just a celebration of awards won. It’s a look at how outstanding creativity continues to inspire us, year after year."
Available now on YouTube, the 24/7 stream is designed to serve as both inspiration and education - for industry veterans, rising talent, and brand leaders alike.
Tune in anytime. Be inspired every time.
