COBS Bread Rewards Back-to-School Carpoolers with Sweet Treat for Every Passenger

COBS Bread is tapping into the realities of back-to-school season with a clever, community-first campaign: Carbpool. Recognising the almost unavoidable chaos of busy mornings or afternoons, this activation provides a tangible reward for a common practice: carpooling, turning a routine errand into a positive experience.

The activation from Rethink rewards customers who arrive at any COBS Bread bakery with free Fun Buns - a small sweet bun topped with cream cheese icing and colourful sprinkles - for everyone in their vehicle. This initiative not only fosters in-store engagement but also generates shareable moments, with special Carbpool parking, making it even easier (and tastier) for Carbpoolers to pop in for their complimentary buns or back-to-school lunch essentials.

This feel-good, highly visual campaign is designed to resonate with families and commuters alike, turning bakery visits into school-run highlights and generating positive word-of-mouth. This strategic act celebrates parents for their often-unrecognised back-to-school efforts, creating a moment to reward them and foster family connection through COBS' Bread Obsession's freshly baked goods.

"For us, at COBS Bread, we use our Bread Obsession to support our communities and make Canadians' day-to-day moments a little bit sweeter," says Peter Furnish, VP of marketing at COBS Bread. "Carbpool is a fun and delicious way to ease the stress of back-to-school mornings and invite customers to experience our made-from-scratch products at COBS Bread."