9 Iconic Ads from Tiger Woods and Nike's 27-Year Partnership

Tiger Woods announced yesterday that he was breaking up with Nike, ending a 27-year relationship that played a key role in realising what sports marketing is today. 

Golf's biggest superstar has used Nike's products and equipment since he became a pro in 1996, first signing a $40 million five-year contract as a 20-year-old. At the time, it was one of the most lucrative partnerships in sports history. 

"The days since have been filled with so many amazing moments and memories, if I started naming them, I could go on forever," said Tiger in a social media post. He went on to personally thank Nike's founder Phil Knight. 

"Tiger, you challenged your competition, stereotypes, conventions, the old school way of thinking," responded Nike. "You challenged us. And most of all, yourself. And for that challenge, we're grateful."

The partnership between Tiger and Nike involved countless commercials, all of which played a key role in cementing the sports brand's foothold in the golfing industry and establishing the sport as a mainstream entity. 

To mark the ending of such an important partnership not just for sports but advertising and marketing too, we've rounded up a number the most notable ads from Nike and Tiger Woods, which you can check out in this Collection.