76ltd's Dan Gifford Puts McLaren P1 to the Test

It costs a million Euros, drives at 350 kph and looks like a dream. No wonder McLaren are convinced they have produced the world's best ever road-car.

For the car's launch, they needed a challenge worthy of such a bold claim. With that in mind, they decamped to Germany's Nürburgring. There, on the tarmac of this twisting leviathan, they would attempt a feat only ever achieved by a full-spec racing car. They would try to break the fabled 7min barrier on the Nürburgring's notoriously violent Nordschleife.

 

 

No-one denies the P1 is an almost unbelievably good car. Perhaps the best ever built. But, can it really break 7mins at the Ring?

76ltd's Dan Gifford and VCCP London were there to make a film about the attempt.

Credits

Project name (name of the film): McLaren P1™ vs. the Nürburgring-Nordschleife
Client:  McLaren Automotive
Brief: Prove the McLaren P1’s mettle on the track by driving the car around the Nordschleife in under 7 minutes.
Creative agency: VCCP
Agency Producer: Andy Leahy
Executive Creative Director: Darren Bailes
Copywriter: John McLaughlin
Art director: Jonny Parker
Planner: Dan Izbicki
Media Agency: VCCP Media
Media planner: Richard Davies
Production Company:  76ltd
Director: Dan Gifford
Producer: Dominic Wilcox
DoP: Tony Brown
Editor: Ben Harrex @ Final Cut
Post-production: Finish
Audio post-production: 750mph
Sound Designer: Andy Humphreys
Music Supervisor: Sarah Bridge