The 55th D&AD Judging Week has come to a
close with 733 Pencils awarded in total, decided by juries made up of
over 200 of the world's top creatives.
Campaign Brief Agency of
the Year Clemenger BBDO, Melbourne continues to have a brilliant year,
being ranked #2 agency at D&AD with 13 Pencils, contributing
considerably to Australia being ranked #3 country this year with 56
Pencils.
Saatchi & Saatchi Sydney scored eight Pencils, all
for Toyota 'LandCruiser Emergency Network', while Leo Burnett Sydney,
Leo Burnett Melbourne and McCann Melbourne won 4 Pencils apiece.
556 Pencils were awarded on the final day of judging, with juries
returning results for: Art Direction (13), Book Design (13); Branded
Film Content and Entertainment (25); Branding (45); Digital Design (26);
Digital Marketing (30); Direct (32); Film Advertising (49); Film
Advertising Crafts (106); Graphic Design (63); Integrated (24); Media
(40); Packaging Design (13); Press Advertising (17); Product Design
(14); Radio & Audio (12); Spatial Design (18); Writing for
Advertising (16).
Top ranking countries by number of Pencils won
are: 1st: United States - 180 Pencils; 2nd: United Kingdom - 164
Pencils; 3rd: Australia - 56 Pencils; =4th: France and Germany - 30
Pencils. (Note: Australia has two more Pencils than on the chart
opposite as R/GA Sydney won two Pencils but were mistakenly listed under
the United States.)
The top ranking agencies by number of Pencils won are:
1st: Dentsu - 19 Pencils; =2nd: adam&eveDDB and Clemenger BBDO
Melbourne - 13 Pencils; 4th: Droga5 - 12 Pencils; =5th: BBDO New York
and TBWA\Media Arts Lab - 11 Pencils
All 733 Pencils will appear
in the 55th D&AD Annual published later this year. Entrants will
have to wait until the Awards Ceremony at Troxy London
tomorrow night (Thursday 27 April) to see what kind - Wood, Graphite,
Yellow or Black.
There
are no quotas for awards at D&AD. Therefore the number of awarded
entries fluctuates year to year. Some years no Black Pencils are
awarded: the record currently stands at seven. Traditionally the
toughest of the awards shows, the judging process is famously rigorous,
with the juries only selecting work they believe is truly exceptional.
Says
D&AD CEO Tim Lindsay: "D&AD Festival 2017 is well under way and
it is a spectacular explosion of creativity. From today the 26,000
pieces of work that have been entered into the D&AD Professional
Awards can be viewed by all, and we would encourage everyone to take in
the sheer breadth of creative excellence that is on show this year. We
can't wait to share the winners with you at the Ceremony tomorrow."