72andSunny Wins Workplace Management Platform, Deputy

The global workplace management tech platform, Deputy, has appointed the Australian 72andSunny team as it looks to accelerate growth.

Deputy is an Australian founded tech platform that helps businesses, in particular those with shift workers, with rostering, timesheets and HR. Founded in Australia in 2008, the company has achieved significant global growth achieving a billion dollar valuation and unicorn status in 2024. 72andSunny will develop the company’s first ATL advertising campaign. The platform has previously managed all advertising in-house and sought an agency as it looks to accelerate growth and defend market share against competitors.

The appointment builds on 72andSunny’s tech experience, globally and locally, with recent local projects including Google, Afterpay, realestate.com.au, and Culture Amp.

Kesh Vallot Shannon, senior vice president of global marketing, Deputy said, “We were looking for a creative agency who understood our market, our customer and our purpose as a company. 72andSunny stood out from the pack and their belief in Optimism resonated with our internal culture.”

Ross Berthinussen, president ANZ, 72andSunny said, “We're enjoying putting Optimism into action to unlock possibilities with this ambitious team. Shift workers are a huge part of the workforce and are underserved by innovation. Deputy makes a significant difference to the experience of both the businesses who use it and the shift workers they employ."

The work is in development now and will launch in April 2025. The news followed the recent announcement of 72andSunny as creative partner for the AFL.