72andSunny Singapore Appointed as Global Brand Agency for OPPO

72andSunny Singapore has been appointed as one of OPPO’s global brand agency partners, following a competitive pitch with multiple agencies across Europe and Asia.

Since its founding in 2004, leading smart device company OPPO has expanded its footprint to over 40 countries and regions across five continents. 72andSunny will partner with OPPO as it continues to grow and help build the brand in key markets around the world.

Derek Sun, OPPO global senior brand director said: “72andSunny impressed us with their strategic clarity, deep insight into culture and modern non-traditional thinking.”

72andSunny’s Singapore president Ida Siow said: “We’re excited to do great things with OPPO. Nothing energises us more than partnering with ambitious brands to take that ambition even further.”

The appointment comes on the heels of 72andSunny’s recent wins on GIC, NTUC Link, Lazada, beIN Sports, Tillamook and Facebook for Business. Last year, 72andSunny Singapore was awarded Silver for Brand and Design Consultancy of the Year by Marketing Magazine.