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Creative

72andSunny Gets the Low-Down on Singapore with 72 Voices

Second edition of agency's Voices series features 72 people, 72 conversations and 72 voices on modern Singapore

72andSunny Gets the Low-Down on Singapore with 72 Voices

72andSunny has announced the launch of 72 Voices Singapore - the second version of its Voices series designed to take a temperature check on where a country is, from conducting 72 interviews with people who in their own way are helping shape the country today. 

First developed in Australia by 72andSunny Sydney, the book combines photography taken and images created by each of the Voices. The project is an unbiased report that can stimulate a conversation or help others who want to know a little bit more about modern Singapore today. Click here to view the full version.

The 72 Voices artwork was designed by one of the world's most famous graphic designers, David Carson, and captures key themes, comments, and opinions taken from the 72 in-depth interviews, as well as portraits of those interviewed taken by Jacqueline Chang, Zara Kok and Hwee En Tan included within.

Rachel Woolley, strategy director at 72andSunny Singapore, comments: “We have loved every minute of exploring and engaging with the emerging creative class in Singapore. Their energy, passion and readiness to take on shaping of Singapore of tomorrow is both inspiring and galvanising. We very much hope that the book ignites the interests of those in Singapore and beyond in the creative capacity of this incredible island nation”

Bassam Abdel-Rahman, managing director, 72andSunny Singapore, comments: “As the noob in town, we just wanted to land, listen and learn first, so we decided to chat to a number of different and inspiring people to hopefully helps us understand what it means to be creative in Singapore. The stuff we learned was so fascinating that we thought this was way too good to keep it for ourselves, so in the spirit of being an open company, we thought we should share these conversations with anyone else who finds them as interesting as we did.”

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