62ABOVE Expands Strategic Leadership Team with Austin Anderson and Cassie Stark

Nationwide integrated marketing and public relations agency 62ABOVE, welcomes Austin Anderson as director of strategy and Cassie Stark as account supervisor. Austin will provide tactical guidance and brand-building direction for all new and existing accounts, while Cassie will manage tourism clients Love Catalina, Visit Carlsbad and Temecula Valley Winegrowers Association.

Prior to 62ABOVE, Austin held the position of strategy director at EnergyBBDO, leading brand strategy for several Bayer [pharmaceutical brands, capped by his Cannes Lions Award-winning work on Claritin’s ‘DiversiTree Project.’ His decade of brand-building expertise includes leadership at HLK and Leo Burnett with strategic planning experience developing branch architectures for UnitedHealthcare and ComEd, writing the rulebook for Allstate’s ‘Mayhem,’ and launching shopper marketing campaigns for Corona, Modelo and SONIC Drive-In.

Cassie joins 62ABOVE with agency and in-house experience, having recently served as an account manager of digital marketing at STN Digital. With expertise in multifaceted account management and relationship development, Cassie holds over nine years of experience as a strategy lead. While at Allied Global Marketing, Cassie collaborated on promotional and publicity campaigns for Netflix, Walt Disney Pictures, Food Network and Sony Pictures, focusing on public relations and account management.

“This is an exciting moment for 62ABOVE as we build out our strategic and account management team,” says Jon Bailey, chief relationship officer at 62ABOVE. “As our agency grows we need to continue to offer our clients pioneering campaigns and contemporary marketing best practices. That can mean pulling in the very best, award-winning, talent from lifestyle and tech brands as we have with Austin and Cassie.”